> How your product or service existence gets noticed matters, but how memorable your first impression is is a necessity.

// TACTICS ::

• Website Development 

• Search Engine Optimization [SEO] 🔗 

• Pay-per-click [PPC] Ads

• Paid Social Media

• Key Opinion Leader [KOL] Campaign

:: METRICS :: Impression | Reach | Frequency

> Apart from your product or service's value offer ~ it's about inventing new categories. Be different to stand out.

// TACTICS ::

• A/B Testing

• Website interactivity

• Content marketing

• Re-targeting ads

• User-Generated Content [UGC]

:: METRICS :: Search Freq | Σ Sign up | Σ  First-time visitor | Σ Pages per visitor | Avg. visitor time spent 

> A sense of urgency is the art of the deal. The more time to decide, the more likely they are to walk away.

// TACTICS :: 

• Accurate Product Description

• Smooth Checkout Process

• Clear Return Policy

• Clearly Organized Website  

• Product Focused Ads

:: METRICS :: Σ Conversions | Time to conversion | Cost per Conversion [CPC] | Return on Ads Spend [ROAS] | Avg. Σ Touchpoints | Avg. order size 

> Keeping your brand always on top of their mind is good, but Word of Mouth [WOM] is great. Encourage them to talk.

// TACTICS ::

• Great Experience during and after purchase

• Reward Programs

• Follow-up Emails

• Social Media [Community] Engagement

:: METRICS :: Repeat order rate | Time length between orders | Σ Order per customer | Active account rate