how memorable your 

F I R S T  

I M P R E S S I O N 

is 

a necessity ▌

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∇  実 行  TACTICS 

• Website Development 

• Search Engine Optimization [SEO] ⇲  

• Pay-per-click [PPC] Ads

• Paid Social Media

• Key Opinion Leader [KOL] Campaign

解 析  METRICS ⋗ Impression |  Reach | Frequency

it's about inventing 

N E W  

C A T E G O R I E S 

be different 

to stand out ▌

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∇  実 行  TACTICS 

• A/B Testing

• Website interactivity

• Content marketing

• Re-targeting ads

• User-Generated Content [UGC]

解 析  METRICS ⋗ Search Freq | Σ Sign up | Σ  First-time visitor | Σ Pages per visitor | Avg. visitor time spent 

a sense of urgency — 

I S   T H E   A R T  

O F   T H E   D E A L ▌ 

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∇  実 行  TACTICS  

• Accurate Product Description

• Smooth Checkout Process

• Clear Return Policy

• Clearly Organized Website  

• Product Focused Ads

解 析  METRICS ⋗ Σ Conversions | Time to conversion | Cost per Conversion [CPC] | Return on Ads Spend [ROAS] | Avg. Σ Touchpoints | Avg. order size 

encourage them to

T A L K 

~ spark the

WORD OF MOUTH ▌

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∇  実 行  TACTICS

• Great Experience during and after purchase

• Reward Programs

• Follow-up Emails

• Social Media [Community] Engagement

解 析  METRICS ⋗ Repeat order rate | Time length between orders | Σ Order per customer | Active account rate